What’s your technology story?

How do you get your technology noticed? That was the question under the spotlight at the Communicating Technology and Innovation event. Around 80 people came to the event, co-organized by Pyramidion, High Tech Campus Eindhoven and Brainport Development, to hear the thoughts of renowned journalists and technology PR experts. Stories attract the written press “Always…

Get your technology noticed!

Get your technology noticed! Whether it is government funded or carried out by a commercial company, all technology development is paid for by “the man in the street” – through tax, product purchases or crowdsourcing. Telling a compelling and engaging story about your technology can help you capture the public or investors’ imagination, promote your…

RoboCup 2013

“Welcome to the final of the 2050 FIFA World Cup! And here are the teams – England versus the Robots.” Sounds hopelessly optimistic? Like something out of a fantastical science fiction novel? But it may surprise you to know there really are people out there who think England could make a World Cup final again.…

Why the communications cycle matters

The communications cycle involves five interlinked phases: strategy, messaging, deliverables, measurement and analysis. It should be the basis for all your commuinications. Why? Watch our video presentation to find out. (Click to start and advance, or click download and then Open to view in full screen.)

Opening up open innovation

How would your company cope if its entire product portfolio became obsolete? A ridiculous question? Just ask Polaroid whose whole business model died when digital photography was born. Or incandescent light bulb makers who are seeing their products banned around the world. Today, most innovation is incremental. Companies improve tried and tested products to chase…

Happy birthday to us!

Pyramidion has been trading independently for more than five years. We celebrated this fact on Friday 4 February with a top-secret “Day of Belgian pleasures”. Magical mystery tour We marked the occasion with a company day out. Only the few people who had organized the day knew what was in store. The rest of us…

Are corporate websites dead?

You’ve probably seen the stats. Companies are getting more traffic on their Facebook pages than their home pages. And consumers want information from brands via social media rather than corporate websites. So is the company website dead? We asked two experts in the field for their personal opinions. Arjan van Liere Director Online strategy agency Present Media…