For over 20 years now, Pyramidion has helped technology companies achieve better business performance through strategic marketing and communications efforts. Through the good times and the bad, we’ve experienced and learned a lot. One of the most interesting findings is that “bad times” don’t have to be seen that way at all. Rather, downturns and recessions are part of the natural cycle of the industry. What’s more, they provide fantastic opportunities for marketers and communicators to excel.
This is the subject our fresh off the digital press eBook “Communicating in a downturn” dives into. Robert O’Neill and Pieter Cortebeeck combined time-earned insights, tested and true methods and digital mind-set driven strategies into a single value-packed volume. The best part? It’s available for free!
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