Trends at Digital First 2015

The Digital First 2015 conference took place at Tour & Taxis in Brussels on October 15th. Three of us attended, and we can say without a doubt that it was time and money well spent. The venue was packed with exhibitors and attendees alike, which made for a full day of meeting interesting people, seeing innovative businesses and products, and attending various workshops and presentations. For this blog we conducted a meta-analysis of two separate trends at the conference: exhibitor booths, ... Read more

Touchpoints: what the B2B sector can learn from the B2C sector

The B2B sector has always been behind the B2C sector when it comes to marketing: it’s just a fact. I guess this is to do with the innately more competitive nature of B2C markets and the fickle nature of consumers. B2B is much more relationship-based and transaction costs tend to be higher. Usually, this gap isn’t very clear-cut. But when it comes to Touchpoints (TPs) the difference is stark. Touchpoints in the practice Within the B2C sector, and retail specifically, the awareness and ... Read more

Why Work With Pyramidion?

Hi there! I’m Pieter, the newest team member at Pyramidion. I’ve only been here for about three weeks, but it already feels like it’s been much longer than that. There are several very good reasons for that. One of those reasons is rather personal. Do you know how sometimes in life you’re feeling lost and not sure where to go next? Well, I’ll let you in on a little secret. If you keep your eyes peeled and your awareness in the now, you’ll ... Read more

Touchpoints research: findings and insight

Two months ago I began researching touchpoints (TPs) within the high-tech industry. In an earlier blog I outlined what a TP is and the reasons they are so important. In this blog I will discuss some of the most important findings, providing insight into the responses of participants and hopefully on the general theme of TPs. Through asking people within the high-tech industry which forms of interaction and communication they valued most or were most important to them, we were able to ... Read more

The wonders of IBC 2015

As a young upstart just out of university and working my first job, I was not prepared for the scale of IBC 2015. In my other blogs, I have mentioned I’m from a small seaside town. The best convention we have there is a flea market at our local leisure center which pales in comparison to the magnitude of the International Broadcasting Convention hosted in the capital city of the Netherlands. (Visiting our friends at Omni Remotes, image taken from www.ibc.org) Competitive playing ... Read more

Getting the best out of your employees

We know the importance of customers as ambassadors, but what about our own employees? Recently I wrote about the importance of making your customers ambassadors or fans of your brand. Now I’m back again to write about one key way to do this. So where do you start when trying to keep those customers happy? The answer is within your own company. A simple question is how can you expect prospected customers to love your brand if your employees don’t believe in it? The ... Read more

IOT, robots, killer toasters and some great conversations

Recently I attended the IOT 2015 conference at the High Tech Campus Eindhoven. This was my first time visiting the campus and it was refreshing to be away from the computer screen and getting an understanding for IOT, which often feels shrouded in mystery even by those that work with it. During the day I met many technology enthusiasts, these guys were fountains of knowledge and at this event almost every one of them had sprung a leak. The morning keynotes concentrated ... Read more

Touchpoints and the Digital Age: Research at Pyramidion

Kieran Kilbride-Singh is an MSc Marketing student from the UK. He worked with Pyramidion for three months, conducting research into touchpoints for his master’s thesis. This research is now complete. We will be presenting the results on 24th September at the High Tech Campus in Eindhoven. You can register for the event here.The arena of consumer touchpoints is one of great detail and variation. Yet it is an area that is often overlooked, despite digital touchpoints, and touchpoints in general, becoming increasingly ... Read more

Partnering for inbound marketing success

At the end of 2014, Pyramidion became an official HubSpot partner. Now we’re using their tools to launch our first inbound marketing campaign. But why did we become a partner? We have a lot of experience developing and running campaigns for our customers and have been doing digital marketing since before it had a name. We know from experience what works and what doesn’t. But what we lacked was data to prove it. We have been increasingly using online tools for data ... Read more

Why is it so important to keep our customers happy?

One key element of marketing and adding value to your company is to keep your customers satisfied and to make them a fan of your product or service. When customers have a vested interest in your company they will return the favour. You may ask, what favour can a customer do for me? My response to that is that they can promote your product or service to their network and all at a very low cost. How often have you had a ... Read more
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