Exponential Revolution: Cloud Computing

In many ways it is hard to believe that for most of us, the Internet only became part of our daily lives in the late 90's. But of course the internet has been around for a much longer time – especially in concept. A set of memos show J.C.R. Licklider of MIT discussing his ‘Galactic Network’ concept as early as 1962. Before that Jules (Michael) Verne touched on something similar in 1889 in his publication ‘In the Year 2889’. And of ... Read more

Exponential Revolution: Information Economy

Knowledge is Power. You know this. Humanity has known this for a long time. The earliest documented instance of the phrase "knowledge is power" dates back to the 7th century, and is attributed to Imam Ali, the first Imam of Shia Islam. I'm willing to wager that the concept was understood long before that. But what does it really mean? And how does it relate to the Information Economy? Let's find out. Wikipedia tells us: "Information is that which informs. In other words, ... Read more

Exponential Revolution: Exponential Growth

Last week, we discussed a paradigm shift from linear to exponential. Today, we find out what that means. Let's get right to business with this thought-provoking quote: "The greatest shortcoming of the human race is our inability to understand the exponential function." - Prof. Al Bartlett Wow. That's a pretty bold claim. But is it justified? I'll let you decide for yourself, after we take a look at some examples. One of the earliest and most famous recorded instances of the human brain underestimating the ... Read more

What is the Exponential Revolution?

Every year, many of the world’s top leaders and thinkers gather in Davos for the World Economic Forum. They discuss technological, societal, and economic changes that are set to impact the way we live, work, and interact with each other and our environment. This year, the fourth industrial revolution was the talk of the town. Related terms like the internet of things, artificial intelligence, and big data popped up in headlines everywhere. But what do people mean when they use these ... Read more

Is the smartphone market entering a state of decline?

The fourth quarter was quite a shock to the system for many consumer electronic and mobile phone companies. Even after the festive season, Christmas couldn’t save the smartphone market which recorded its slowest growth rate since 2007. Samsung, Apple and Sony all reported that despite making profits in other markets like consumer electronics, computers and gaming they are feeling the strain from the slowing mobile market. How did this happen? A fistful of competition Smartphones have been all the rage since the introduction ... Read more

Directing traffic to your booth

For any company exhibiting at a major event, preparation is of the utmost importance. After all, you are trying to make a lasting impression on both new and existing customers. Marketing, at its core, is a way to garner attention and at these high calibre events being seen is the real battle. Making noise People are easily distracted so it can be a major challenge to entice and draw in potential customers. The annual Consumer Electronic Show (CES), for example, is a celebration ... Read more

VR: Saving our future through the world of healthcare

We’ve all seen The Matrix, Lawnmower Man and Tron. In the last decade there have been TV shows like Hack Sign, Sword Art Online and even Log Horizon giving you the concept of being in a virtual world. In most cases the arc revolves around the characters being trapped inside the game, unable to return to the real world. This is a fascinating subject especially for the art of storytelling. Virtual reality has been around since the 1930’s and has become more ... Read more

Growth in excess: The chemical industry in Antwerp

There are many places throughout the world that demand attention, whether it’s the seven wonders, Glastonbury or the homes of influential people. I’ve been working in Antwerp for nearly half a year and I have learnt a lot about this resilient city, the folklore, the fashion industry and the diamond exchange. But I can honestly admit that I have been ignorant. I knew there was a chemical industry based on the port of Antwerp, but I had no idea of just ... Read more

There’s a lot going on with healthtech

As humans it’s in our nature to help each other and to do that we must understand how our bodies work. The healthcare industry is striving to find ways for people to live longer and healthier lives. Through ongoing innovations with healthtech our ideas are becoming smarter, more sophisticated and life altering. taken from http://www.healthtechevent.com/ Let the procession commence At the EIT Digital Health Tech Event at the High Tech Campus in Eindhoven we were able to marvel at the diversification of ‘sickcare’ and healthcare. ... Read more

Download your free inbound marketing campaign checklist

Don’t forget anything for running your next inbound marketing campaign! Bringing more people to your website can be a real challenge. It’s not just building a page and hoping people will arrive. Whether you are building awareness in your current market or breaking into new ones, you need to develop a complete campaign that covers all aspects from defining your audience to measuring the results. Are you about to launch your next marketing campaign? Are you sure you have everything covered? Download our ... Read more
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