Communicating in a downturn eBook

For over 20 years now, Pyramidion has helped technology companies achieve better business performance through strategic marketing and communications efforts. Through the good times and the bad, we've experienced and learned a lot. One of the most interesting findings is that "bad times" don't have to be seen that way at all. Rather, downturns and recessions are part of the natural cycle of the industry. What's more, they provide fantastic opportunities for marketers and communicators to excel. This is the subject our fresh ... Read more

Making autonomous driving safer

This year we have seen a burst of technological innovation, taking us on a real rollercoaster ride. Just look at what’s been going on in the world of autonomous or self-driving vehicles. Elon Musk of Tesla just days ago shared his vision of someday having driverless trucks and buses, taking people and cargo to their rightful destination. But this new technology, has had its setbacks. Overcoming controversy Unfortunately, it's not allpeaches and cream. Self-driving vehicles have recently come under scrutiny, with two reported ... Read more

AR: Pokémon GO taking the world by storm

In this special Augmented Reality (AR) blog we look at the craze which is sweeping the world, in fact some people are travelling the world as you've 'gotta catch em all'. I'm talking of course about the a free-to-play location-based augmented reality mobile game Pokémon Go. 20 years in the making Flashback to 1996, where one of Nintendo’s premier franchises began, it gathered steam and was released in the USA and Australia in 1998 and Europe in 1999. The game had cash cow written all over ... Read more

strategies and tactics used by leading high-tech companies

Learn the strategies and tactics used by leading high-tech companies       Pyramidion's integrated marketing communications research   Read more

The end of an era – National Semiconductors, ARM and Brexit

2016 has brought about the end of a very personal association with the UK’s semiconductor design and manufacturing capabilities. At the start of the year, Texas Instruments (TI) announced the phased closure of its fabrication facilities in Greenock, Scotland. And then yesterday Japan’s Softbank confirmed plans to acquire ARM Holdings. While neither of these decisions have any direct impact on me, there is a strangely personal feeling to both of them. Take the Texas Instruments decision first. When TI finalized the takeover of ... Read more

Inbound marketing knowledge sharing at Hubspot User Group Antwerp

Antwerp's Hubspot User Group, or #HUGAntwerp for short, gathered local inbound marketing professionals for the second time in 2016. The topic was content repurposing, the date Wednesday, June 29th, and the location Dallas' beautiful Antwerp offices. The choice of topic could not have been better for Pyramidion, as Robert and I are currently turning an old blog post that's become highly relevant again into a top-quality eBook titled "Communicating in a Downturn". It contains thought leadership, actionable methods, as well as science and experience based ammunition ... Read more

VR: Creativity in the community

Eindhoven is the epitome of innovation. This city is constantly changing courtesy of a growing and thriving high-tech industry led by Philips. And while Eindhoven and Philips may no longer be as synonymous as they once were, innovation has continued with the opening up of the hi-tech campus and more recently with the start-up uprising on the Strijp S. But it was only at Virtual Revolution 2016 in Veldhoven, that we realized just how many of these start-ups specialize in virtual reality. Enter ... Read more

VR: Road to nowhere…

Last time we looked at virtual payments or vCommerce. In this blog, we will look at the travel industry and how it can use virtual reality to take us on a virtual vacation. Travel broadens the mind and takes us to places we can only dream about. That's the beauty of our world: everywhere is different. There are so many different cultures, landscapes and ways of thinking. Unfortunately, most of us cannot afford to travel all year round. Especially for an average income family, who have children and ... Read more

VR: vCommerce

VR is mainstream! South Park got the ball rolling two years ago mocking the idea with a dystopian approach. The characters became destructive feeling no responsibility for their actions in a virtual world. More recently in the Big Bang Theory season 9, the socially inept Sheldon takes some time out in the woods via his Oculus rift. With two of the most popular comedies endorsing and gunning for VR we can tell that something big is happening. We’ve previously established that VR goes beyond the realm of ... Read more

VR: Drastically changing the music landscape

Last time we looked at the film industry and how they could benefit from VR. So keeping to that entertainment theme this installement is very near and dear to my heart the music industry.The music industry has been going through a rough patch since the millennium. Music sales peaked in 1999 and have never truly rose to those heights again. Transfering to digital media has proved problematic with piracy becoming more sophisticated. It has become the quintessential thorn in the side for ... Read more
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