Communicating in a downturn eBook

For over 20 years now, Pyramidion has helped technology companies achieve better business performance through strategic marketing and communications efforts. Through the good times and the bad, we’ve experienced and learned a lot. One of the most interesting findings is that “bad times” don’t have to be seen that way at all. Rather, downturns and…

Making autonomous driving safer

This year we have seen a burst of technological innovation, taking us on a real rollercoaster ride. Just look at what’s been going on in the world of autonomous or self-driving vehicles. Elon Musk of Tesla just days ago shared his vision of someday having driverless trucks and buses, taking people and cargo to their…

AR: Pokémon GO taking the world by storm

In this special Augmented Reality (AR) blog we look at the craze which is sweeping the world, in fact some people are travelling the world as you’ve ‘gotta catch em all’. I’m talking of course about the a free-to-play location-based augmented reality mobile game Pokémon Go. 20 years in the making Flashback to 1996, where one of Nintendo’s…

VR: Creativity in the community

Eindhoven is the epitome of innovation. This city is constantly changing courtesy of a growing and thriving high-tech industry led by Philips. And while Eindhoven and Philips may no longer be as synonymous as they once were, innovation has continued with the opening up of the hi-tech campus and more recently with the start-up uprising…

VR: Road to nowhere…

Last time we looked at virtual payments or vCommerce. In this blog, we will look at the travel industry and how it can use virtual reality to take us on a virtual vacation. Travel broadens the mind and takes us to places we can only dream about. That’s the beauty of our world: everywhere is different. There are so many…

VR: vCommerce

VR is mainstream! South Park got the ball rolling two years ago mocking the idea with a dystopian approach. The characters became destructive feeling no responsibility for their actions in a virtual world. More recently in the Big Bang Theory season 9, the socially inept Sheldon takes some time out in the woods via his Oculus rift. With two…