U.S Government release self-driving regulations for automakers

Big news from the world of autonomy with the release of the self-driving regulations by the National Highway Traffic Safety Administration (NHTSA) and the Department of Transport (DOT). It has finally happened. Automakers have finally piqued the government’s interest as they recognize that too many fatalities occur on the road and this can all change with the use of automated vehicles. Even President Obama has gotten in on the action. Let’s take a look at some of the regulations that have recently ... Read more

Integrated marketing communications in the high-tech industry

My name is Alina Nicolae. I am a freshly graduated master student from KU Leuven, with a major in International Business and Management. I am delighted to have the opportunity to be one of the "storytellers" at Pyramidion. For the next two months, I will be carrying out marketing research into the benefits of using an integrated marketing communications approach for a new high technology product launch. When the research is complete, we will publish our findings online. Integrated marketing communications and ... Read more

Three amazing platforms for attracting high-quality traffic

Inbound marketing is a fantastic method for attracting new customers. What's more, it works without spending gross amounts of money on paid advertising. You do, however, still have to get your great content in front of your target audience's eyeballs. And this can be tricky sometimes, especially when you're just starting out. Your website probably doesn't have a high enough rank yet on search engine result pages, limiting the inflow of traffic from organic search. And few - if any - marketing ... Read more

Get better results on a smaller marketing budget with the 80/20 rule

  Marketing budgets are popular targets for cost-cutting. In fact, they're often the first to get a taste of the scissors when cash flows slow down. And even though marketers know that this is wrong, it still happens. So what can you do to maintain or even increase performance with limited resources? One powerful solution is applying the Pareto Principle. The Pareto Principle or 80/20 rule states that for many events, roughly 80% of the effects come from 20% of the causes. In terms ... Read more

Elbibi – reinventing the ‘wheel’

Here in Belgium cycling is really big, and it’s virtually a way of life for people in the Netherlands. If their commute is short lots of people already cycle to work, while many more would like to but find the distance too far. Or they feel the weather or terrain is too challenging and don’t want to arrive at work soaked to the skin with rainwater or perspiration. Now, a solution has been found. Looking like it has been teleported from some ... Read more

More Paówer to your posture!

Are you satisfied with your posture? Nearly everybody at one time or another wonders if they’re slouching too much: whether it is bad for their back, or even how it makes them appear to other people. We Pyramidionites are no different, so when we discovered HighTechXL start-up Paó Wearables is developing a posture awareness device we stood up straight and took notice. Research shows that as well as influencing our physical wellbeing, posture affects how we feel about ourselves, and how others ... Read more

Supporting innovation and mentoring startups

For as long as I have been in the marketing communications profession, I have been writing about amazing innovations in technology. I was writing about the connected home long before the Internet of Things and about NFC chips before anyone had ever thought about integrating them into our mobile phones. These days, many of the hottest technologies and ground-breaking innovations come from startups. Through our connections with the High Tech Campus Eindhoven, we learned about the Hardware Startup Accelerator program being run ... Read more

Communicating in a Downturn

Communicating in a Downturn When a recession hits the markets, businesses scramble to tighten their belts. Marketing and communications budgets are often the first ones to get cut. It's not the first time this has happened. At Pyramidion, we've seen and helped technology companies overcome several downturns. Our experiences and learnings are captured in this valuable eBook, packed with powerful strategies for overcoming economic adversity. Download our free eBook now and learn how to: Keep your audience engaged with limited resources Take advantage of ... Read more

Digital detox: a digital perspective

United Kingdom regulatory body Ofcom recently published its 13th annual Communications Market report. Unsurprisingly, the availability of internet access is still rising, as is the quality of the connections. What caught our eye, however, was the fact that one in four people admitted to having texted a person who was in the same room. Furthermore, one in three adult internet users (34%), equivalent to 15 million people in the UK, has sought a period of time offline. Over one in ten of these people ... Read more

Why you should market to audiences with a limited cashflow

Why indeed? Why should you market your products or services to an audience with limited resources to spend? The simplest, most basic reason is this: their time is cheap right now. For you, that means better customers that are cheaper to attract. What's more, they are more loyal and will continue giving you their business when their cashflow improves. It works like this:When potential customers have a limited budget available, their time drops in relative value. Indeed, if you can't afford to ... Read more
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