Get better results on a smaller marketing budget with the 80/20 rule

  Marketing budgets are popular targets for cost-cutting. In fact, they're often the first to get a taste of the scissors when cash flows slow down. And even though marketers know that this is wrong, it still happens. So what can you do to maintain or even increase performance with limited resources? One powerful solution is applying the Pareto Principle. The Pareto Principle or 80/20 rule states that for many events, roughly 80% of the effects come from 20% of the causes. In terms ... Read more

Elbibi – reinventing the ‘wheel’

Here in Belgium cycling is really big, and it’s virtually a way of life for people in the Netherlands. If their commute is short lots of people already cycle to work, while many more would like to but find the distance too far. Or they feel the weather or terrain is too challenging and don’t want to arrive at work soaked to the skin with rainwater or perspiration. Now, a solution has been found. Looking like it has been teleported from some ... Read more

More Paówer to your posture!

Are you satisfied with your posture? Nearly everybody at one time or another wonders if they’re slouching too much: whether it is bad for their back, or even how it makes them appear to other people. We Pyramidionites are no different, so when we discovered HighTechXL start-up Paó Wearables is developing a posture awareness device we stood up straight and took notice. Research shows that as well as influencing our physical wellbeing, posture affects how we feel about ourselves, and how others ... Read more

Supporting innovation and mentoring startups

For as long as I have been in the marketing communications profession, I have been writing about amazing innovations in technology. I was writing about the connected home long before the Internet of Things and about NFC chips before anyone had ever thought about integrating them into our mobile phones. These days, many of the hottest technologies and ground-breaking innovations come from startups. Through our connections with the High Tech Campus Eindhoven, we learned about the Hardware Startup Accelerator program being run ... Read more

Communicating in a Downturn

Communicating in a Downturn When a recession hits the markets, businesses scramble to tighten their belts. Marketing and communications budgets are often the first ones to get cut. It's not the first time this has happened. At Pyramidion, we've seen and helped technology companies overcome several downturns. Our experiences and learnings are captured in this valuable eBook, packed with powerful strategies for overcoming economic adversity. Download our free eBook now and learn how to: Keep your audience engaged with limited resources Take advantage of ... Read more

Digital detox: a digital perspective

United Kingdom regulatory body Ofcom recently published its 13th annual Communications Market report. Unsurprisingly, the availability of internet access is still rising, as is the quality of the connections. What caught our eye, however, was the fact that one in four people admitted to having texted a person who was in the same room. Furthermore, one in three adult internet users (34%), equivalent to 15 million people in the UK, has sought a period of time offline. Over one in ten of these people ... Read more

Why you should market to audiences with a limited cashflow

Why indeed? Why should you market your products or services to an audience with limited resources to spend? The simplest, most basic reason is this: their time is cheap right now. For you, that means better customers that are cheaper to attract. What's more, they are more loyal and will continue giving you their business when their cashflow improves. It works like this:When potential customers have a limited budget available, their time drops in relative value. Indeed, if you can't afford to ... Read more

Communicating in a downturn eBook

For over 20 years now, Pyramidion has helped technology companies achieve better business performance through strategic marketing and communications efforts. Through the good times and the bad, we've experienced and learned a lot. One of the most interesting findings is that "bad times" don't have to be seen that way at all. Rather, downturns and recessions are part of the natural cycle of the industry. What's more, they provide fantastic opportunities for marketers and communicators to excel. This is the subject our fresh ... Read more

Making autonomous driving safer

This year we have seen a burst of technological innovation, taking us on a real rollercoaster ride. Just look at what’s been going on in the world of autonomous or self-driving vehicles. Elon Musk of Tesla just days ago shared his vision of someday having driverless trucks and buses, taking people and cargo to their rightful destination. But this new technology, has had its setbacks. Overcoming controversy Unfortunately, it's not allpeaches and cream. Self-driving vehicles have recently come under scrutiny, with two reported ... Read more

AR: Pokémon GO taking the world by storm

In this special Augmented Reality (AR) blog we look at the craze which is sweeping the world, in fact some people are travelling the world as you've 'gotta catch em all'. I'm talking of course about the a free-to-play location-based augmented reality mobile game Pokémon Go. 20 years in the making Flashback to 1996, where one of Nintendo’s premier franchises began, it gathered steam and was released in the USA and Australia in 1998 and Europe in 1999. The game had cash cow written all over ... Read more
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