The business of disruption

The recent HighTechXL Modern Day Warriors event in Eindhoven was a celebration of innovation and new disruptive ideas that will possibly, with the right funding, the right timing and a lot of blood, sweat, tears and luck go on to change our world. The six latest startups to go through the program were making their…

Elbibi – reinventing the ‘wheel’

  Here in Belgium cycling is really big, and it’s virtually a way of life for people in the Netherlands. If their commute is short lots of people already cycle to work, while many more would like to but find the distance too far. Or they feel the weather or terrain is too challenging and…

More Paówer to your posture!

Are you satisfied with your posture? Nearly everybody at one time or another wonders if they’re slouching too much: whether it is bad for their back, or even how it makes them appear to other people. We Pyramidionites are no different, so when we discovered HighTechXL start-up Paó Wearables is developing a posture awareness device…

Supporting innovation and mentoring startups

For as long as I have been in the marketing communications profession, I have been writing about amazing innovations in technology. I was writing about the connected home long before the Internet of Things and about NFC chips before anyone had ever thought about integrating them into our mobile phones. These days, many of the…

Communicating in a Downturn

Communicating in a Downturn When a recession hits the markets, businesses scramble to tighten their belts. Marketing and communications budgets are often the first ones to get cut. It’s not the first time this has happened. At Pyramidion, we’ve seen and helped technology companies overcome several downturns. Our experiences and learnings are captured in this…

Digital detox: a digital perspective

United Kingdom regulatory body Ofcom recently published its 13th annual Communications Market report. Unsurprisingly, the availability of internet access is still rising, as is the quality of the connections. What caught our eye, however, was the fact that one in four people admitted to having texted a person who was in the same room. Furthermore, one in three…