For many of us, there's a clear split: Facebook and the like for friends and family, LinkedIn for professional contacts. After all, with its origins in HR and recruitment, LinkedIn is dedicated to professional networking.
But do you have that nagging feeling you could be using it more? We talked to a few typical users about their experiences. How do yours compare?
Effort in, results out
Several interviewees admitted they linked up with people but then did little else. Like any networking activity, creating ...
Social media is a great way to engage with customers and employees, rather than simply ‘talk at’ them. But there are many pitfalls.
A thought-provoking event at IABC last November got me reflecting further on this topic and ways to avoid some of the common pitfalls. One of these is to have a social media policy.
Even if social media is not yet in your communications plan, it's still worth thinking about your policy. Even though you might not be using social media, ...
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Manufacturing solar cells traditionally involves complex and costly vacuum-based processes. Now, some industry specialists believe new approaches can cut costs and bring ‘grid parity’ within reach. They urge producers to discover how thermal processes and electro-deposition enable cost-effective high volume thin-film PV production.
Sunlight may be free, but generating electricity with PV cells remains expensive. Hence up to now, countries like Germany, Spain and Japan with large solar sectors have driven growth through subsidies. For instance, paying consumers who ‘feed in’ to ...
More thoughts on presentations? Well, it's true, if you google “presentations” you get over 57 million results! Lots of them mention probably things like ‘don't just read the slides’, ‘keep the word count on each slide to a minimum’, ‘use a sufficiently large font’ – we haven't counted them all.
But it is tricky to create a great presentation. And clearly there's no end of people looking for and giving advice. So we'll join the discussion and share three tips we particularly ...
Sherlock Holmes, Chief Inspector Barnaby, Dalziel and Pascoe, Miss Marple. We all love reading and watching detectives. But why exactly is that, what makes a detective successful? To find this out, I recently attended a crime fiction writing workshop in Oxford, England. With great enthusiasm, I dived into the world of suspense, betrayal and murder, and soon learned that writing crime fiction is no small order.
The setting for the workshop – the Oxford Union – could not have been more appropriate. ...
I signed up for Twitter a while ago and then didn't really do anything with it. To be honest, I wasn't really sure what to do with it. However, I recently started using Twitter again and this time I am getting more out of it and also putting more into it. So I thought it would be useful to write down some of the things I have learned to help others just starting out on Twitter to get the most out ...
Fancy a glass of transparent milk? It could one day be a regular sight on menus and in supermarkets – thanks to a device known as a microsieve and a production technology called 3D lithography.
As the name suggests, microsieves are filtration devices that work at the microscopic scale. Now a team from the Delft Institute of Microsystems and Nanoelectronics (DIMES) in the Netherlands has developed a way to make microsieves so fine, they could filter fat globules in milk until they're ...
Communicate with your customers!
In a crisis, your customers need reassurance that you are doing everything you can to support them and deliver value. In fact, this may be an ideal moment to improve aspects of your business like customer service and let your customers know!
Communicate with your employees!
Even if you can't give specifics, your employees want to know their managers are thinking about how to tackle the economic challenges their company faces. If you don't talk, the rumour mill will.
Research shows ...
A good story is a simple story: for instance: “EU bans harmful pesticides”. As a headline, it’s clear, direct, and for a lifelong environmentalist like me, it sounds like a good thing. The trouble is, there is another side to the story, one with serious consequences for climate change. This shows that telling a simple story is never quite so simple. And that when we seek to protect the environment, we need to think with our heads as well as acting ...