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In our last Tips and tricks, we gave you some tips on how to clarify your speech. This time, we’re putting the spotlight on body language. Why? Body language accounts for 80-90% of our communication, and even when we don’t speak, we are communicating. If you use your body language well, it can really enhance…
The first time I came across the idea of a Lab-on-a-Chip was way back in university some 20 years ago. Just imagine being able to take a single drop of blood, feed it into a device no bigger than a mobile phone and have instant and accurate analysis of blood sugar levels, DNA or even…
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Recently my little brother resumed his desk-thumping exam revision routine, “I don’t care if I fail,” he muttered defiantly. I offered him words of encouragement about the impending break from school, with no luck. Over time I realized I’ve been hitting my head against a brick wall. How do you manage someone’s response to change…
If you have anything to do with internet-based communications, then the phrase “web analytics” is one you’ve no doubt heard many times. But what does it mean for communicators? What is web analytics? It’s a great tool for measuring how your message is getting across to your audience. It can give you information on how…
Do you ever find people don’t do what you’ve asked after you’ve spoken to them? Do your written communications not have the effect you intended? Maybe you’re forgetting about the communication funnel: the path of intention that runs through all our contact with other people. What I want to say ↓ What I actually say…
For many of us, there’s a clear split: Facebook and the like for friends and family, LinkedIn for professional contacts. After all, with its origins in HR and recruitment, LinkedIn is dedicated to professional networking. But do you have that nagging feeling you could be using it more? We talked to a few typical users…
Social media is a great way to engage with customers and employees, rather than simply ‘talk at’ them. But there are many pitfalls. A thought-provoking event at IABC last November got me reflecting further on this topic and ways to avoid some of the common pitfalls. One of these is to have a social media…
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