Managing resistance

Recently my little brother resumed his desk-thumping exam revision routine, “I don't care if I fail,” he muttered defiantly. I offered him words of encouragement about the impending break from school, with no luck. Over time I realized I've been hitting my head against a brick wall. How do you manage someone's response to change when they feel sceptical, overwhelmed and lacking in competence? Simply trying to counteract the situation with a “silver lining” doesn't help because people don't want your solutions, ... Read more

Web analytics for communicators

If you have anything to do with internet-based communications, then the phrase “web analytics” is one you've no doubt heard many times. But what does it mean for communicators? What is web analytics? It's a great tool for measuring how your message is getting across to your audience. It can give you information on how effective your advertising / marketing campaigns are, whether people can find what they want on your website and the strength of your brand among your target audience. What is ... Read more

The communication funnel

Do you ever find people don't do what you've asked after you've spoken to them? Do your written communications not have the effect you intended? Maybe you're forgetting about the communication funnel: the path of intention that runs through all our contact with other people. What I want to say ↓ What I actually say ↓ What you hear ↓ What you understand ↓ What you remember ↓ What you apply What I want to say According to some experts, we each have an average of around 55,000 thoughts per day – or 38 ... Read more

What is LinkedIn doing for you?

For many of us, there's a clear split: Facebook and the like for friends and family, LinkedIn for professional contacts. After all, with its origins in HR and recruitment, LinkedIn is dedicated to professional networking. But do you have that nagging feeling you could be using it more? We talked to a few typical users about their experiences. How do yours compare? Effort in, results out Several interviewees admitted they linked up with people but then did little else. Like any networking activity, creating ... Read more

Social media – what’s your policy?

Social media is a great way to engage with customers and employees, rather than simply ‘talk at’ them. But there are many pitfalls. A thought-provoking event at IABC last November got me reflecting further on this topic and ways to avoid some of the common pitfalls. One of these is to have a social media policy. Even if social media is not yet in your communications plan, it's still worth thinking about your policy. Even though you might not be using social media, ... Read more

Watch Full Movie Online And Download The Conjuring 2 (2016)

Watch Full Movie The Conjuring 2 (2016), Free Download Full Movie The Conjuring 2 (2016) Online , The Conjuring 2 (2016) English Subtitles , Free Streaming Movie The Conjuring 2 (2016).Watch movie online The Conjuring 2 (2016) Free Online Streaming and Download HD QualityQuality: HDTitle : The Conjuring 2Release : 2016-05-13.Language : English.Runtime : 134 min.Genre : Horror.Stars : Patrick Wilson, Vera Farmiga, Madison Wolfe, Frances O'Connor, Simon McBurney, Maria Doyle Kennedy.Lorraine and Ed Warren travel to north London to help ... Read more

Cutting solar manufacturing costs

Manufacturing solar cells traditionally involves complex and costly vacuum-based processes. Now, some industry specialists believe new approaches can cut costs and bring ‘grid parity’ within reach. They urge producers to discover how thermal processes and electro-deposition enable cost-effective high volume thin-film PV production. Sunlight may be free, but generating electricity with PV cells remains expensive. Hence up to now, countries like Germany, Spain and Japan with large solar sectors have driven growth through subsidies. For instance, paying consumers who ‘feed in’ to ... Read more

Getting a word in on presentations

More thoughts on presentations? Well, it's true, if you google “presentations” you get over 57 million results! Lots of them mention probably things like ‘don't just read the slides’, ‘keep the word count on each slide to a minimum’, ‘use a sufficiently large font’ – we haven't counted them all. But it is tricky to create a great presentation. And clearly there's no end of people looking for and giving advice. So we'll join the discussion and share three tips we particularly ... Read more

A passion for crime

Sherlock Holmes, Chief Inspector Barnaby, Dalziel and Pascoe, Miss Marple. We all love reading and watching detectives. But why exactly is that, what makes a detective successful? To find this out, I recently attended a crime fiction writing workshop in Oxford, England. With great enthusiasm, I dived into the world of suspense, betrayal and murder, and soon learned that writing crime fiction is no small order. The setting for the workshop – the Oxford Union – could not have been more appropriate. ... Read more

Don’t be a twit on Twitter

I signed up for Twitter a while ago and then didn't really do anything with it. To be honest, I wasn't really sure what to do with it. However, I recently started using Twitter again and this time I am getting more out of it and also putting more into it. So I thought it would be useful to write down some of the things I have learned to help others just starting out on Twitter to get the most out ... Read more
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