In our last two Tips & Tricks articles, we talked about speaking and body language skills. This time, let’s look at how we can improve our listening.
Be engaged – focus on the speaker alone (if needed, isolate yourselves; keep eye contact, listen without preconceptions and prejudice)
Quiet please – instead of interrupting or completing the sentence give the person room to think and express his thoughts; silence is good!
Never assume, always ask – if something isn’t clear, ask the speaker to be ...
Google “writing for the web”, and you'll get millions of hits. 141 million the last time I looked. Obviously, I haven't read all those pages. But the ones I have seen often leave out or skate over two key points.
Say something interesting!
Remember who your reader is
Most web writing articles focus on the mechanics. Keep things short. Use bold to highlight keywords. Use subheads to guide readers to information, and bullet points to make your text easy to scan.
These tips are ...
You've probably seen the stats. Companies are getting more traffic on their Facebook pages than their home pages. And consumers want information from brands via social media rather than corporate websites. So is the company website dead? We asked two experts in the field for their personal opinions.
Arjan van Liere
Director Online strategy agency Present Media
Communication manager online media
Social media is great for interacting with your customers. But companies will always need somewhere online where they control the message. A place where customers ...
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In our last Tips and tricks, we gave you some tips on how to clarify your speech. This time, we're putting the spotlight on body language. Why? Body language accounts for 80-90% of our communication, and even when we don't speak, we are communicating.
If you use your body language well, it can really enhance your message; use it badly and it can have the opposite effect. Below are some tips on how to use your body language to best effect in ...
The first time I came across the idea of a Lab-on-a-Chip was way back in university some 20 years ago. Just imagine being able to take a single drop of blood, feed it into a device no bigger than a mobile phone and have instant and accurate analysis of blood sugar levels, DNA or even contagious diseases. Here was a technology that could bring about a similar revolution in chemical and biological analysis that was sweeping through the electronics field at ...
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Recently my little brother resumed his desk-thumping exam revision routine, “I don't care if I fail,” he muttered defiantly. I offered him words of encouragement about the impending break from school, with no luck. Over time I realized I've been hitting my head against a brick wall. How do you manage someone's response to change when they feel sceptical, overwhelmed and lacking in competence?
Simply trying to counteract the situation with a “silver lining” doesn't help because people don't want your solutions, ...
If you have anything to do with internet-based communications, then the phrase “web analytics” is one you've no doubt heard many times. But what does it mean for communicators?
What is web analytics?
It's a great tool for measuring how your message is getting across to your audience. It can give you information on how effective your advertising / marketing campaigns are, whether people can find what they want on your website and the strength of your brand among your target audience.
What is ...
Do you ever find people don't do what you've asked after you've spoken to them? Do your written communications not have the effect you intended? Maybe you're forgetting about the communication funnel: the path of intention that runs through all our contact with other people.
What I want to say
What I actually say
What you hear
What you understand
What you remember
What you apply
What I want to say
According to some experts, we each have an average of around 55,000 thoughts per day – or 38 ...