The communication funnel

Do you ever find people don’t do what you’ve asked after you’ve spoken to them? Do your written communications not have the effect you intended? Maybe you’re forgetting about the communication funnel: the path of intention that runs through all our contact with other people. What I want to say ↓ What I actually say…

Communicating in the downturn

Communicate with your customers! In a crisis, your customers need reassurance that you are doing everything you can to support them and deliver value. In fact, this may be an ideal moment to improve aspects of your business like customer service and let your customers know! Communicate with your employees! Even if you can’t give…