Communicating in a Downturn

When a recession hits the markets, businesses scramble to tighten their belts. Marketing and communications budgets are often the first ones to get cut. It’s not the first time this has happened. At Pyramidion, we’ve seen and helped technology companies overcome several downturns. Our experiences and learnings are captured in this valuable eBook, packed with…

A walk on the wild side for sick kids

  It’s one of those moments that you think at the time, “that’s a great idea”. So when I learned that Yorkhill Children’s Foundation (a sick children’s charity close to my heart) had become one of the beneficiaries of the Kiltwalk, I suddenly found myself signing up to walk 42 km. In April (Sunday 21st…

So you think you know what the IOT is?

What is the Internet of Things (IOT)? That seemed to be the question on everyone’s lips at the IOT event at High Tech Campus, on 6 June 2012. Is it going to be lots of vertical proprietary networks run by utility companies, healthcare providers and the like? Or are we about to see an amazing…

Will you unroll your next TV

We’ve all seen pictures of newspaper printing – the huge rolls of paper streaming through massive presses, with hundreds of finished copies coming off the line every minute. Now imagine TVs being produced in a similar way. With the emergence of electronic devices printed onto flexible substrates, it’s not such a far-fetched idea. For most…

Folktales and fairy stories: do you believe?

Once upon a time…a story was told. But what made that story take root while others faded away into oblivion? Was it because it was easy to understand, remember and retell? To learn more, I ventured to a country with a grand tradition of storytelling: Ireland, where I learned that a memorable story must indeed…

What’s gaming doing to our brains?

Social innovation, re-thinking your enterprise model holistically for the digital age, mobilizing the creativity of women. There were lots of great themes at the Flanders DC Creativity Forum on 21 October. So why do I keep coming back to two questions? Does playing computer games unleash our inner super-hero? Or is too much time in…