How to choose marketing tools that work for you

Marketing is transforming into an increasingly technical discipline. Especially since the advent of digital, having the ability to take a look under the proverbial hood has gone from a nice extra to a bare necessity for most marketers. Thankfully, a lot of great tools exist that help us do just this. But out of a rapidly growing number of tools, which one(s) do we choose? And is there something like a "best" tool? Let's find out. The answer to the second question is ... Read more

Making the right noise on social media

Social media has grown dramatically since it’s early beginnings in the mid 2000’s. Today, social media has expanded to cover multiple types of content and applications and is being increasingly used by companies to engage with their customers 24/7. Why use social media for business? Social media for business is not just about getting your message out there. Yes, you want the world to know who you are and what products or services you have to offer. That is what your website is ... Read more

Communicating in a post-truth world

Unless you've been living under a rock lately, you've probably heard a thing or two about "fake news" and how we are living in a "post-truth society". Now, there are several views to take and sides to choose when it comes to this phenomenon. For the sake of relevance and brevity, however, today we will only examine one of its aspects: trust. Why trust? Well, both as a communicator and as a human being, I am becoming increasingly obsessed with trust. Especially with the ... Read more

HoloLens – mixed reality is all about perception

I recently attended a ‘Campus New Technology Seminar on Future IT’ at the High Tech Campus Eindhoven. The primary reason for going was not the ‘Data Security’ talk, which was interesting, but to get a chance to see and hear about Microsoft’s HoloLens. Now I freely admit I’m a tech geek, and getting the opportunity to see or play with new tech always interests me. However, I did have some concerns when during the demonstration I heard the word ‘stereoscopic’. Not because ... Read more

Hone your skills in Integrated Marketing Campaigns

In today’s economy, it’s difficult to be successful. Unless you have a truly unique offer, you can find yourself struggling to compete against many other companies providing similar products and services. This makes it even harder to get your name out there and stand out amongst the giants. But you can! Check out our latest e-book on integrated marketing campaigns (IMC) based on research conducted by marketing major Alina Nicolae. Find out more about the high-tech industry and how they are using ... Read more

A glimpse into the future at DDW 2016

From the 22-30th October all the great minds throughout the Netherlands come out to play for Dutch design week. Here in Eindhoven, we had the opportunity to meet with many innovators who were showcasing various cutting edge technologies. These included VR, AR, Autonomous driving, wearables, clothing, IoT and even terraforming. Here are just a few highlights of what we saw at DDW 2016: Firstly, we visited the Effenaar to check out everything the Hyperspace Collective had to offer. The Hyperspace Collective is ... Read more

Getting into character when writing a script

Every now and again you come across a little side project where you think, why not. One of my friends told me about a campaign that was being created to promote the UNESCO World Heritage sites in the Netherlands to the Dutch, and that they were looking for a Scotsman to appear in the videos. Well as you can guess, I took the bait. Various emails, a short introductory video of myself, and a promise that I had my own kilt later, ... Read more

The business of disruption

The recent HighTechXL Modern Day Warriorsevent in Eindhoven was a celebration of innovation and new disruptive ideas that will possibly, with the right funding, the right timing and a lot of blood, sweat, tears and luck go on to change our world. The six latest startups to go through the program were making their big pitches for investors at the end of an intensive program to take these companies from idea to reality. But while this event may mark the first ... Read more

U.S Government release self-driving regulations for automakers

Big news from the world of autonomy with the release of the self-driving regulations by the National Highway Traffic Safety Administration (NHTSA) and the Department of Transport (DOT). It has finally happened. Automakers have finally piqued the government’s interest as they recognize that too many fatalities occur on the road and this can all change with the use of automated vehicles. Even President Obama has gotten in on the action. Let’s take a look at some of the regulations that have recently ... Read more

Integrated marketing communications in the high-tech industry

My name is Alina Nicolae. I am a freshly graduated master student from KU Leuven, with a major in International Business and Management. I am delighted to have the opportunity to be one of the "storytellers" at Pyramidion. For the next two months, I will be carrying out marketing research into the benefits of using an integrated marketing communications approach for a new high technology product launch. When the research is complete, we will publish our findings online. Integrated marketing communications and ... Read more
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